We’ve spoken a lot about how you can enhance the outreach of your crowdfunding campaign. But today, I wish to take a step forward and discuss something to which most Indiegogo campaigns look forward: the InDemand feature. This feature will allow you to grab backers even after your campaign is over. With it, you will also be able to build momentum for your campaign not just when it’s on but long after the deadline. Now, the most important criteria here would be to make the most of this strategy and keep drawing attention from new backers for growing your product as a brand.
This needs a proper plan and methodology. Post-marketing is vital and can also bring a lot of traffic to your campaign but only if you do it right! Here are some of the latest InDemand campaigns that have been doing an excellent job with post-marketing. Take a look:
They have raised 1002% of their original goal and what I really like about their post-marketing strategy is the fact that they have responded to customer queries pretty well. Every single valid question has been answered with a personal message which shows that these guys are really looking forward to build a brand with their drone.
Bottom line: Answer those comments and queries on time!
When seeing your campaign online, it’s very likely for viewers to come across the cover image first. Bluesmart did an excellent job by highlighting the overall money they raised from their campaign on the cover image. When you’re post-marketing, it’s very important to show those brilliant numbers!
Bottom line: Highlight the amount you raised or any vital stat on the cover image.
This product is celebrated by audiophiles and the way the creators displayed all of it on their YouTube channel is commendable. It’s important to understand the correct social media channel for your product and Geek Pulse DAC team made sure they used it well.
Bottom line: Identify the social channel for your product and market rigorously after your campaign is over!
It’s a known fact that pledging for a product on a crowdfunding campaign usually means you’ll get the product at a discounted price. In addition, the FLI Charge team made sure their backers are aware of this discount. They’ve highlighted the exact discount they are offering which continues to grab the attention of more backers as they get to see a direct number rather than assuming it’s coming at a discount.
Bottom line: Let the world know the discount you’re offering in the form of numbers!
If you are an InDemand campaign, you will have to make sure that your existing backers are not dissatisfied with your campaign progress. HOVR did a magnificent job by informing their backers with a proper note discussing the delay in delivery and have responded to every query that came their way.
Bottom line: Always keep your existing backers informed about your progress.
Make sure your product is highlighted under one of the top categories of Indiegogo if possible. This gives you and your campaign an extra edge in terms of being a masterpiece. ASAP Connect got their USB cables featured under the “Top Phone Accessories” collection which brought in more attention.
Bottom line: Work hard to get your product under a top featured collection.
What’s really cool about this product’s InDemand campaign is the fact that the estimated delivery date is mentioned on the pledge chart itself. In addition, any new backer will know exactly when they’ll get the product in hand. The dates might be a bit stretched but you need to ensure your backers are fully aware of it.
Bottom line: Give your backers a proper estimation of delivery dates.
If you’re working on a new variety of products, you can also highlight them as the first thing for your crowdfunding campaign. This labeling will help you grab extra attention from those who will be visiting your campaign after it’s over. The iKlips DUO team did this by highlighting their special Italian leather lanyard in the form of a video.
Bottom line: Show the new varieties of your product as the first thing on your updated campaign page.
What is so cool about this project is that it has already had a lot of social attention during its prototype stage. Additionally, the maker thanked his backers as well as prepared an engaging social media feed for better outreach and promotion.
Bottom line: Don’t forget to be active on social media even after your campaign is over!
During the progress of your crowdfunding campaign, you get a lot of press coverage. It’s also important to highlight the same on your campaign page for your future backers. MIN7 did this well by highlighting their press coverage right from the beginning.
Bottom line: Make sure you highlight the press coverage you received.
What else would you like to add to your post-marketing strategy?