With the kind of success they have had with crowdfunding campaigns in the past few years, it would be wise to consider Buzztilt as one of the leading global crowdfunding PR and marketing agency for crowdfunding promotion. With years of Public Relations and Marketing experience and connections in the industry while working with some of the largest consumer brands in the world, Buzztilt ensures that your crowdfunding campaign is seen by over 5000 reporters from every major publication.
We had a chance to interview the team a few days back and were able to grab some useful tips on crowdfunding from them. Take a look at everything we discussed:
Me: Why do you think media outreach is so important for crowdfunding campaigns? How can Buzztilt be of help here?
Buzztilt Team: Every year there are thousands of projects that launch across all the different crowdfunding platforms worldwide, meaning increased competition for attention at every level. Having a PR / media outreach strategy should be an important part of every crowdfunding campaign strategy to get their project front of relevant audiences and communities to tell their story on a wider level. Buzztilt is a full stack Crowdfunding PR Firm. So we do everything for a campaign from crafting the press release, distribution, and they’re assigned a publicist or account manager assigned for the duration of the campaign, working to generate coverage for a campaign or project. It’s a holistic approach that allows our campaigns to achieve the greatest success.
Me: What are the key ingredients to a good press release according to you?
Buzztilt Team: The most important thing that a press release must focus on is the story, the product in many regards is secondary. What this means, is you must have a press release that is crafted like a story you’d find in your favorite media outlet and blog, intertwining product details with quotes.
Me: Why is a media pitch important and how can you master it?
Buzztilt Team: A media pitch is important when pitching your story directly to specific reporters or media outlets. This needs to be short and succinct, roughly 2-3 sentences. You need to grab the attention of your recipient with an attention grabbing a headline and within the pitch, break it down as quick and easy as possible, so the reporter or media outlet is intrigued to head to your campaign or website to learn more. Think of the media pitch as the appetizer to the main course.
Me: How are your providing an excellent PR package at a startup-friendly price?
Buzztilt Team: Our background is in PR and media relations in the startup and entertainment industry. We can provide startup-friendly PR pricing for campaigns because the truth is, traditional PR in and of itself is highly overpriced for what you’re getting. Traditional PR Firms are bloated with bureaucracy and require clients to sign multi-month contracts just to get on board. We have a tech startup mentality at our firm, and that means staying lean, focused, and transparent. We’ve productized PR and made it accessible to all, and we’re able to pass this on clients in the form of affordable and fair pricing.
Me: What makes a successful crowdfunding campaign according to you?
Buzztilt Team: A successful crowdfunding campaign is one in which the entrepreneur, artist, or company achieves their internal goal with their project. There are so many end goals for crowdfunding, from hitting a raise goal, raising enough to go into production or manufacturing, testing the market to see if there is an audience and if or how it responds, or using crowdfunding as a marketing platform to get the word out about your project.
Me: How important is social media in enhancing the media outreach of a crowdfunding campaign?
Buzztilt Team: We believe that social media is something that should probably be handled internally for each campaign. This allows companies to test different demographics and to message and get an internal picture on who is responding positively to what you are sending out.
Me: What are the essential requirements for a perfect media kit according to you?
Buzztilt Team: The key ingredients you want to include is a Press Release and Images (product shots, lifestyle, and logo). The Press Kit is for the media, so you want to include everything they would need to publish a story.
Me: It is often said that you need to be gentle and extremely polite in your media pitches. Do you think this is beneficial? Why?
Buzztilt Team: We believe that you should always be polite no matter the situation and with all dealings with the media, clients, colleagues, and customers. With the media pitch, you want to be succinct and capture the attention of your recipient instantly. Media outlets and blogs receive hundreds of emails each day, and you need to stand out.
Me: Kickstarter or Indiegogo – which platform do you prefer more and why?
Buzztilt Team: We work with both crowdfunding platforms extensively and have no preference over working with one over the other.
Me: Describing a crowdfunding project is difficult. How can one master the art of storytelling in this context?
Buzztilt Team: Here at Buzztilt we believe that what separates us from many others is our emphasis on branding, design, and storytelling. We are a team of creatives who believe in the art of storytelling. When looking at a campaign, we take a comprehensive approach to getting down to the core of what their project represents, not just on the surface, but also the inspiration behind it. We take a look at current news and industry trends, have our pulse on who has written about what topics, and use all of this to influence everything we do. By taking a similar approach, crowdfunding campaigns can master the art of storytelling.
For more information, visit buzztilt.com today!