8 Steps for finding a credible crowdfunding marketing agency
There are plenty of benefits to using a crowdfunding marketing service. But, if they're not credible then you may be wasting your money. Check out these steps to choose wisely for your campaign.
- What should you ask a crowdfunding agency before hiring them? Ask about the number of campaigns they’ve worked with along with the average ROI, and these other eight questions before hiring them for your campaign.
- When is the best time to hire a crowdfunding marketing agency? Ideally, they should be working on your campaign even before the actual launch to get maximum ROI. The entire purpose of promotions is to get maximum exposure for your campaign. The sooner you do it, the better for you and your campaign.
- Which services should you use to promote your campaign? Having been a part of this field for over five years, we have curated our own list of the best services and agencies you can use for your crowdfunding campaign promotion.
Using an external crowdfunding marketing agency for your campaign promotion can really help you reach your goals. But, hiring just any service without doing the initial research on their credibility can leave you hanging. These services and agencies are all about giving your campaign an extra boost for maximum exposure and reach outside the crowdfunding platform hosting your project.
However, over the years, we have seen a lot of cases where campaign creators have regretted hiring such agencies for promoting their project. Many of them turned out to be scams and didn’t really work the way they were supposed to. As a crowdfunding promotion service provider ourselves, we feel it’s important to share our tips on how you can be more careful when selecting the best service for your campaign. With the right promotion service, you can be sure your campaign gets the maximum exposure it deserves.
Here are 8 steps you can follow to find a credible crowdfunding marketing agency that works for you.
Verified on social media
Firstly, you should check the social media profiles of the agency, primarily Facebook, Twitter, and Instagram. If this agency has been around for a while, they should have the verified status (blue tick on their profile). This confirms their online credibility on the respective social media platform. If you don’t see the verified status, you can still check their posts to confirm how active they are on those platforms and whether or not they post frequently.
Most reputable companies and small businesses have been leveling up their credibility with a well-defined Wikipedia page. This is because Wikipedia ascertains your presence on the web and backs the information with relevant links. So, you get to see the details of the company in a more compact and trustworthy way.
Check our Wikipedia page and learn more about our platform and our story.
Fully functional and regularly updated website
Having a website is crucial for any agency. But, you need to figure out whether or not the website is genuine with simple tricks. If you are about to pay them via their website, make sure to check the “https” status on their URL before entering your payment details.
We’ve always focused on our website’s security. Currently, we have a secure SSL encryption and are PayPal and Norton verified.
Google search results view
One of the easiest ways to find out the popularity or genuineness of the agency is to search for them online. Running their business name through Google will make it clear if they are credible.
Have you Googled us recently? We are currently available on Google News under the “Science and Tech” category.
Check the details of the team
Every agency will have a team to back them up and this is usually highlighted in an “About Us” section. Head to their team page and check the details of the team members. One of the best ways to judge the credibility would be by exploring the team member’s profiles on LinkedIn as it’s a popular community for professionals.
Find out about the gems behind Gadget Flow on our About Us page and get to know them more through their LinkedIn profiles.
Whether or not they are Kickstarter Experts / Indiegogo Partners
Kickstarter and Indiegogo have made it easy for campaign creators to find the right services through their Experts and Partners, respectively. This is a list of agencies and services that help promote crowdfunding campaigns. The good thing about the list is that they are vouched by Kickstarter and Indiegogo themselves.
One of the most credible ways to look for valuable information regarding the agency is through their press coverage. This is usually highlighted on the website. Or, you can always Google them and look for information online. A qualified and credible agency should have plenty of coverage in the press.
Check out all the press coverage we’ve had around Gadget Flow so far.
Finally, you need to check the testimonials from other campaign creators regarding the service. You can personally reach out to some campaign creators and ask for more feedback on their experience before taking that big step.
Case studies and testimonials have helped us shape our business and get genuine feedback regarding our services.
Do you have any more suggestions to add to the list? Share with us in the comments below.