How to increase your conversion rate on Shopify

Designing a Shopify store is not that challenging. The platform has done a great job of making setup a breeze for its customers. But increasing your conversion rate on Shopify, well, that can be a little tricky. So here we are with some of the best tips and tricks you can follow to master your Shopify game.

How to increase your conversion rate on Shopify
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As reported by Statista, 40% of internet users have bought products or goods online via desktop, mobile, tablet, or another device. This amounts to more than one billion online buyers, a number that’s projected to grow. So it’s clear that e-commerce is here to stay. And it’s probably one of the best ways we can sustain economic growth—even during a pandemic. If you run an online shopping business, you likely already have an online store. If you are thinking of launching an online store sometime soon, there’s no better way to begin your journey than on Shopify

With more than 500,000 active users and 100,000 merchants using its POS system, Shopify is considered the go-to e-commerce platform. But when you choose your a platform, you have to make the most of it. In order to make your online store stand out on Shopify, you need to follow a few tips and tricks. These will help your store succeed even against serious competition. Because it’s not about only launching a great product. It’s also about marketing the product the right way. 

1. Add a logo to build credibility

To make your store look more authentic and genuine, make sure you add a logo. As soon as you do, your store will appear more credible. Together with a brand name, a logo helps communicate that you’re a professional. If you don’t have the budget for a designer, you could use a platform like Canva to create a logo within minutes. Without a logo, your website may appear disingenuous, causing customers to hesitate before making a purchase.

Setting up a store on Shopify

Setting up a store on Shopify

2. Provide customers with information

It’s important that you create pages on your website with information about your company, shipping details, and privacy policy. These pages provide potential customers with more knowledge about your brand, helping them feel confident that you’re a legitimate seller.

For example, these are three important pages to include on your website.

  • An About Us page should include who is on your team and your brand story.
  • Your Shipping Policy page covers all the details surrounding your shipping provider, timeline, and fees.
  • The Privacy Policy page lets users know what data, if any, you collect from them as well as how secure it is.

These details help your website to look more authentic and trustworthy. Because of this, fewer users are likely to back out of making a purchase.

3. Increase your social media presence

While setting up your e-commerce website, you must also consider your social media presence. Create profiles on popular networks—such as Facebook, Twitter, and Instagram—of course, but that’s not all. Beyond creating an engaging profile, consider using ads to better leverage traffic from these sources.

Each of these three platforms mentioned uses online shopping that you can connect with your store. This way, you can sell directly from your social profiles. This sort of social commerce will take your store sales up a notch and give your brand even more exposure. Integrate your social media profiles with your Shopify store to make the most out of all your sales channels.

4. Opt for a compelling store design

Another crucial factor to boost your online sales is your store’s design. It should be simple, minimal, and seamless. Shopping online should be as easy for anyone as it would be in a physical store. Ensure that processes like browsing categories, adding items to a cart, and checking out are smooth and effortless. If you use pop-up messages to advertise sales or discounts, make sure they have minimal designs to avoid frustrating potential customers.

Opt for a compelling design of your Shopify store

Opt for a compelling design of your Shopify store

5. Go for professional photos

What really helps a product sell are the photos you use. While its features are important, professional photos that show the product in a real-life setting go a long way. These lifestyle photos depict how it looks when it’s in use, helping your product stand out. So, instead of taking images yourself, opt for photos that show your product in the best light possible.

Professional photos for your Shopify store

Professional photos for your Shopify store

We’d like to know your Shopify experience, and if you have tips for increasing the conversion rate. Have you recently discovered any tricks? Share with us in the comments below.

Madhurima Nag is the Head of Social Media at Gadget Flow. She side-hustles as a digital marketing lecturer/speaker and loves to voice her opinion on marketing, crowdfunding and gadgets (of course!) in general.
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